Head of Global Traffic Acquisition

Job Description

• We’re seeking a visionary Global Head of Traffic Acquisition to lead our worldwide paid traffic strategy across multiple markets and products. This role combines strategic leadership with hands-on execution, overseeing a high-performing international team, managing global media partnerships, and driving data-led acquisition campaigns at scale. You'll be responsible for budget ownership, cross-regional coordination, and ensuring alignment with global business objectives while reporting directly to senior leadership.

Team Leadership & Development

• Leads and develops a team of digital marketing professionals, recruiting team members and allocating resources based on the Products’ needs defined by the Management.
• Coaches, cascades department goals, and conducts performance evaluation of the Team Leader.
• Delegates tasks, set deadlines, plan and prioritize workload on team, communicate this to the Team Leader.

Strategic Planning & Process Management

• Defines department-level processes, communicates this to the team leader and team members and follows up on their integration and proper application.
• Leads the products integration process into the Group’s and the Department’s established systems/processes.

Project & Stakeholder Coordination

• Acts as first point of contact for the Board members, department leaders, product owners and managers concerning department-level projects, tasks and report requests (eg. Finance, Legal).
• Coordinates traffic acquisition related projects between multiple entities and/or teams within the Group, delegates sufficient resources according to products/project requirements.

Campaign & Media Management

• Plans, coordinates and executes paid traffic acquisition strategies and campaigns for customer acquisition, engagement, and new product launches.
• Responsible for the paid traffic acquisition activities of multiple products in the company.
• Identifies and evaluates new media opportunities.
• Negotiates, builds and fosters positive relationship with media partners.
• Participates in media buy events, representing the company.

Budget & Performance Reporting

• Manages budget allocation and reports costs to the company, updating necessary departments throughout the campaigns.
• Develops strategic recommendations based on the thorough analytics.
• Reports regularly to the Line Manager/Board members.

Representation & Other Duties

• Undertakes any other tasks assigned by the line manager.

Qualifications

• Requirements & Qualifications
• 10+ years of experience in media buying and digital marketing, with deep expertise across performance channels.
• Minimum 5 years of proven success in leading and developing high-performing marketing teams.
• Strong understanding of performance metrics such as CPM, CPC, CPL, CPI, and CPA.
• Hands-on experience in B2B media buying and online marketing, with a pulse on current trends and innovations in the global traffic landscape.

• 
  Key Competencies
• Strategic mindset with the initiative to drive innovation, test new concepts, and explore emerging media sources.
• Exceptional planning and execution skills; capable of developing and managing comprehensive media plans aligned with strategic communication goals.
• Highly detail-oriented and organized, with a focus on quality control and clear communication across stakeholders.
• Excellent multi-tasker with the ability to manage competing priorities and multiple projects in a dynamic environment.
• Strong verbal, written, and presentation skills, with the ability to communicate complex ideas effectively.
• Forward-thinking and proactive, anticipating challenges and addressing them before they arise.
• Exercises discretion and handles confidential information with the utmost professionalism.

• An exceptional compensation package along with relocation support to help you move to the Grand Duchy
• Your health is our wealth: private health insurance and free gym membership
• On top of the minimum 26 vacation days, we also provide additional days the longer you work for us
• Forgot your morning grub at home? We provide daily breakfast for our employees, energizing them for the day ahead and helping them connect with each other
• The opportunity to see your work directly contribute to the success of the company
• When you grow, we grow: You have the chance to attend events, meetups, and other perks for your professional growth
• You’re joining the #ByborgSquad and you are going to look the part! We give out company-branded merchandise to every new joiner
• And of course, a fun, professional, and collaborative work culture